Trademark registration in Hong Kong
Hong Kong is a key platform for entering Asian markets and strengthening a brand in the global environment. Registering a trademark in this jurisdiction will help you avoid disputes, strengthen your competitive advantage, and ensure the reputation of a reliable partner in a respected jurisdiction.
Advantages of a company with a protected brand in Hong Kong
Monopoly over the brand
A registered trademark guarantees exclusive rights to use the brand in selected Nice Classification classes. This protects against copying and counterfeiting, which are common in Asian countries.
Strengthening business reputation
A legally protected brand increases trust from partners and clients, opening the way to franchises, licensing agreements, and investments.
Possibility of legal protection
Dishonest companies may associate your brand with low-quality products, which is difficult to challenge without a legal basis. Fighting counterfeiting without trademark registration requires significant resources and often ends in favor of infringers.
In case of infringement, the trademark owner may file a lawsuit, claim compensation, and demand confiscation of counterfeit goods.
Why is it necessary to protect the brand separately in Hong Kong in addition to mainland China?
Hong Kong and mainland China are two different jurisdictions in terms of business organization and civil law. Trademark registration in one does not automatically provide protection in the other.
Hong Kong has its own legal system (based on English common law), which is considered more predictable and transparent in matters of intellectual property protection.
“If your company is actively operating in mainland China, don’t forget that Hong Kong is in fact a different region with different legislation. For a full legal umbrella, trademark registration in Hong Kong is essential.” Alexandra Kurdiumova Co-founder, Senior Partner
How can we help you in protecting your brand?
Checking uniqueness of naming, logo, or other brand identifiers
We conduct an in-depth analysis of verbal and graphic elements of the future trademark for compliance with the Hong Kong IP Office requirements and for similarity with registered or pending trademarks.
Preparation of documents for trademark registration application
We prepare the application, perform all necessary translations into English and Chinese. Power of attorney is required only in simple written form – notarization and legalization are not needed.
Trademark registration process support
We file the application with the Hong Kong IP Office through our local patent attorney partners, respond to office actions, and defend the application in case of oppositions or litigation.
Support for marketing campaigns
We help adapt your brand to local conditions and develop a promotion strategy considering cultural and legal specifics of Hong Kong and mainland China.
Systematic monitoring
We monitor the market and the national trademark registry to promptly detect violations and take enforcement measures.
Trademark registration process in Hong Kong
- Check distinctiveness and compliance with law We conduct a detailed analysis of the brand’s protection prospects regarding legal, moral, and cultural compliance, as well as potential conflicts with already protected brands in Hong Kong.
- Develop an optimal brand protection strategy Based on the analysis, we evaluate your request and design an optimal brand protection strategy at national and international levels. The strategy depends on the results of the analysis and your plans for entering foreign markets.
- Prepare documents and file the application We assist with preparing the power of attorney, translate documents into Chinese and English, handle fee payments, and file the application with the Hong Kong IP Office.
- Legal support We coordinate with local patent attorneys, promptly respond to office actions, and file oppositions or replies if required.
- Complete registration and obtain the certificate The registration process takes 6–9 months in the absence of refusals or third-party oppositions. After that, you receive exclusive rights for 10 years, renewable.
- Post-registration support We continue to support you after registration, including enforcement of rights in case of infringements.
Advantages of brand protection in Hong Kong with Futura Law
- Specialization in Asian markets We have years of experience working with Hong Kong and Chinese patent attorneys, know all the nuances of local commercial and IP law, and regularly assist clients requiring protection in Hong Kong.
- Direct contacts with Hong Kong attorneys We work directly with local attorneys without intermediaries, which speeds up the process and ensures quick responses to Hong Kong IP Office requests.
- Comprehensive support Our team assists not only with formal registration but also with practical matters: from building protection strategies to negotiations with foreign partners.
- A team with strong expertise in the Asian region We have a stable presence in Hong Kong – with an office and external staff – which allows us to consider local specifics and effectively support projects in the region in English and Chinese – without barriers and with precision at every stage.
How does it work
Who will support your company in Hong Kong?
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Ready to discuss your project?
Leave a request and receive:
- Recommendations on registration strategy
- Step-by-step action plan with timelines and procedure stages, cost calculation and fees, including possible additional expenses
- Consultation on international brand protection through the Madrid Protocol system or registration in other key jurisdictions
- Answers to all your questions about brand protection in Hong Kong