Brand protection monitoring in the UAE and competitor protection strategy analysis

We analyzed existing financial brands in the UAE to identify similar signs and determine possible obstacles to registration. We created a risk map describing potential problems and developed a strategy to minimize them. In addition, we prepared an individual list of goods and services, which serves as a basis for negotiations with the owner of a similar trademark.

As part of the negotiations, we received consent to register the client's trademark from the owner of a similar mark and signed a coexistence agreement with them, which established mutual guarantees and restrictions on the use of the brand in the UAE market. After registering the trademark, the client was able to conduct client transactions, marketing campaigns and interact with investors without legal risks.

To implement the project, we proposed a structure with two companies in one of the free zones in the UAE: a holding company - owns the rights to the image and content, an operating company - is engaged in commercial activities based on a license agreement with the holding. Our team developed a full set of legal documents for the implementation of the corporate structure, ensured the registration of companies and the transfer of intellectual property rights.

The client successfully acquired the rights to the image and content of the influencer, building a flexible corporate structure in the UAE. This approach allowed for a clear separation of ownership of intellectual property and commercial activities, ensured a transparent distribution of shares between partners and optimized the content monetization process.