Azerbaijan
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Intellectual Property
Combating Brand Imitation in Azerbaijan
client
Major meat producer
country
What was done
The complexity of the project was that the imitation concerned the color scheme and composition of the packaging, and traditional trademarks would not provide sufficient protection. We developed a step-by-step registration strategy, including the registration of traditional trademarks, the registration of simplified versions of marks, and the registration of a non-standard color/composition trademark. This approach allowed us to rely on previously registered trademarks, which simplified the registration of the most complex and controversial mark from the point of view of the national patent office.
Result
The client received an effective brand protection strategy and trademark registration, which provided him with legal tools to combat counterfeiting.
Intellectual Property
Combating Brand Imitation in Azerbaijan
client
Major meat producer
What was done
The complexity of the project was that the imitation concerned the color scheme and composition of the packaging, and traditional trademarks would not provide sufficient protection. We developed a step-by-step registration strategy, including the registration of traditional trademarks, the registration of simplified versions of marks, and the registration of a non-standard color/composition trademark. This approach allowed us to rely on previously registered trademarks, which simplified the registration of the most complex and controversial mark from the point of view of the national patent office.
Result
The client received an effective brand protection strategy and trademark registration, which provided him with legal tools to combat counterfeiting.
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