Futura x InMobi x UGC Ninja: How Data Privacy Rules Shape Game Publishing and Marketing

On February 14, we teamed up with InMobi and UGC Ninja to host a panel discussion at Yas Creative Hub in Abu Dhabi. The topic of the day was a complex but crucial one:

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“How personal data rules affect mobile game publishing and marketing?”

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We talked about how data collection regulations work today, what developers and marketers need to know, and how to stay honest — with both your audience and the law.

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On stage:

• Alexandra Kurdyumova — Co-founder of Futura
• Alina Davlenshina — Head of Futura Digital
• Keshav Bajaj — Performance Sales, InMobi
• Olga Rogozhnikova — CBDO, UGC Ninja

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It was a lively conversation filled with practical insights, real-world cases, and a few Valentine’s vibes :)

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Big thanks to everyone who joined us — for your questions, your energy, and your openness.

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We’re looking forward to seeing you again at future events and new formats!